Running a small business these days is no mean feat. Far from it. In fact small business owners today need very diverse skills and considerable expertise – not to mention many more hours in a day – just to survive. It’s little wonder we keep seeing so many businesses collapse.
You have to find a smarter way to do business.
Give some thought to networking. Networking happens when a group of enterprises get together to pool their talents and resources to obtain results that otherwise
This is an ideal way to glean useful skills and expertise, as a group of people can bring a huge number of different skills to the table. But the real gains are to be made in forging links with other companies – your combined strength or clout may open up opportunities not available to single entities, for example in developing new markets both domestic and export.
Think about it this way. You might see a fantastic opportunity to market your products internationally, but because of your size you just don’t have the resources to develop it. With the support of a network you’re likely to have a much better chance.
Like many small to medium-sized enterprises, your business may have limited resources, limited skills, limited capital base and insufficient critical management skills to be truly international. But the strength you gain from a network, which brings together different skills, resources and more capital, could offer the support you need to clinch the deal.
www.astillhawke.co.nz
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