Sharpening Your Business Edge

 We live in a society motivated by innovation and innovative people. We love to see people creating new ways of doing things and launching products that are new, unusual or distinctive.

As customers we are interested in a business that is doing something a little bit different than the one down the road, because that business stands out.

It stands out because it has a competitive edge. Your edge is that uniqueness in relation to your product or service, or your business as a whole, that compels people to buy from you instead of someone else.

If you have an obvious competitive edge you already have a marketing advantage.  Most people, however, have never thought about their competitive edge or differentiation.

Yet this is what sets your business apart from your competition. You need to use this edge in a proactive marketing plan with the aim of encouraging customers to come to your business and bringing those customers back time and time again. 


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