If you’re operating in a competitive market, your best bet is probably a marketing plan which includes some kind of advertising. But dropping an ad in the local paper every few months is unlikely to bring the hoards to your doorstep.
To advertise in small business you need to keep ahead of the competition and be flexible. You have to be prepared to continuously change and evaluate how you advertise.
There is no correct form of advertising. There is no rule that says this type of advertising works best for this type of business. Different types of advertising suit different businesses, and even if it worked well one time it might not work the next time.
This means it’s up to you to test the market and evaluate the response to see which is the most suitable means of conveying your message to customers and potential customers.
www.astillhawke.co.nz
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