Have you just launched a new business idea, created a new export market or sponsored a community event? This is news and the local media will want to know about it.
Positive news about your business in the media is fantastic advertising and it’s free.
But don’t wait for them to come to you. Start writing now. Reporters these days are far too busy to cover everything that’s going on. If they have words in front of them, there’s more chance the news will be used.
That’s where the media release comes in. This is a brief article which gives the pertinent facts about the new thing that has happened or is about to happen. Yes, reporters get flooded with media releases every day and many stories do not get a second look, but if the media release is well written and has some real news to report, chances are they’ll use it.
www.astillhawke.co.nz
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