Go the Extra Mile for Your Customers

Many business owners would agree that customers are gold – without them you have no business. But do you regard and treat them as gold?

Do you know them inside and out? Do you understand their needs, desires and expectations? Do you go the extra mile for them? Do you even know who they are?

Successful businesses have excellent relationships with their customers. They get out and talk to them or make contact in other ways to learn as much as they can about each person.

Details on demographics, interests, what they buy, why they buy from you, and so on is collected and recorded on a customer database. This information is vital in understanding how a customer thinks and what they are interested in.

But that’s not the database’s only purpose. As you collect customer contacts you can now communicate with them on a regular basis.

You now have a means of telling them about new products or services you are offering, relevant courses or workshops or one-off special deals. With enough contact details at your fingertips, you could write to them, email, text, or simply pick up the phone. If you know your customer well, you’ll know what deals they will be interested in and how they like to be contacted.

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