Consumers are bombarded with advertising and most of us do our best to avoid it. It’s up to the advertiser to think beyond the realm of traditional advertising. Here are just a few reasons why much advertising just doesn’t work any more:
Ads in the newspaper are often glossed over – many of us have precious little time to read the news let alone the ads.
Advertising material in our mail boxes is weeded out and dropped into the bin – we’ve only got time to get the important stuff.
Advertising material in our email boxes is especially tedious – we get enough messages as it is; spam gets deleted without even being opened.
And on the TV, ads are often muted, fast-tracked, or simply not seen – that’s the time to make a cup of tea, chat to your partner, or, if you’ve taped the programme to watch later, skip to the end of the ad break.
DARE to be different – make people react!
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