1. Rather than just waiting for the customers to come to you, actively work to give customers what they want. This might take some research.
2. Customers are looking for a different sort of experience. If your business does not supply it then your competitors or some big business will try.
3. The secret of success for a small business operator is to establish the systems, train staff, develop a marketing strategy and then supply the customers with excellent service.
4. Don’t be afraid if you appear different to your competitors. Deliberately try to differentiate your business, so your customers will know and recognise you and be enthusiastic referrers of their friends and associates.
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