The Business Buddy Work Less Make More Report Volume Seven

Each volume of this report will show you a simple idea or strategy you can use immediately to make more sales and profits in your business without working harder.

I invite you to invest a couple of minutes to read this idea and then try what we cover in your own business. You will be delighted with the results.

Choose the words you use with customers:

Often by changing one or two words we use with customer we can make customers feel important and special. In any business words are tools that we use. Let's use the right tools and create customer delight in all our customers.

Four Magic Phrases: 

Here are four magic phrases that customers love to hear and make them feel they are receiving outstanding service. When the people in an organisation begin using these words they also feel more like providing outstanding service. 

1. "I'll take care of that for you" This is a wonderful phrase that is simple and direct. Employees who use this phrase feel empowered to act. Customers who hear it feel they are being looked after well. 

2. "We want your business". We should never assume that customers know we want and value their business unless we tell them. Many businesses act as if the customer was an inconvenience or nuisance. When someone hears "We want your business", it is clear that the customer counts. 

3. "Thank you for thinking of us". This short phrase is what business is all about. When you buy from any business you are in a very real sense paying a compliment to that business. When employees say "thank you for thinking of us" everyone feels good. The person saying it and the customer hearing it. 

4. "Consider it done". These are magic words in business. They keep customers coming back and set you apart from the competition. "Consider it done" makes the person saying it feel in charge and the person hearing it feel like they are in good hands. 

Action Exercise:

Use several of these phrases with your customers this week. Notice what happens when you do.

"The greatest need of every human being is the need for appreciation" 

 

Astill Hawke & Associates Limited | Chartered Accountants
| P O Box 58 359, Botany, Manukau 2163 | Phone: (09) 985 9791 | Fax: (09) 985 9792 | www.astillhawke.co.nz | office@astillhawke.co.nz |