The Work Less Make More Report Volume 6

Each volume of this report will show you a simple idea or strategy you can use immediately to make more sales and profits in your business without working harder.

I invite you to invest a couple of minutes to read this idea and then try what we cover in your own business. You will be delighted with the results.

 Create a Statement of Competitive Advantage:

How can you expect prospects and customers to give you time and attention if they do not

understand; clearly  and concisely what you can do for them that no one else can do?

Suppose someone walks up to you at a business conference and asks you what you do

for a living. Exactly what would you say? Did you stumble? Did you have any trouble coming up

with a response? Do you know what sets you apart from your competitors? If this was hard for you,

you're not alone. If you were to ask the average business person what they do for a living they

would probably say "I sell computers, advertising, office supplies etc."

And what does every other business person say? Exactly the same thing!

So what should the business person who understands his competitive advantage say?

How about this for the Advertising person:

"My name is Mike and I work with ABC Company. We've found today that a lot of business people

are wasting money on their advertising every week. We've put together a short report called '11

ways to double the effectiveness of all your advertising' and it's free to anyone who wants a copy."

Mike has given his prospect a Statement of Competitive Advantage, a 30 second statement which

differentiates you in the marketplace.  It has four components:

1. Your name  2. Your company 3. A statement about a problem in your market

4. How you and your service solve that problem

Action Exercise:

Develop a statement of competitive advantage for your primary target market.

Target Market                                                 Your name                              Your Company

What is a typical problem experienced in this market?

What is an intriguing statement about how you and your service solve that problem?

"There's a way to do it better-find it." Thomas Edison

Kind regards

Kirsten Hawke

Astill Hawke & Associates Limited | Chartered Accountants
| P O Box 58 359, Botany, Manukau 2163 | Phone: (09) 985 9791 | Fax: (09) 985 9792 | www.astillhawke.co.nz | office@astillhawke.co.nz |