The Business Buddy Work Less Make More Report Volume 5

Each volume of this report will show you a simple idea or strategy you can use immediately to make more sales and profits in your business without working harder.

 I invite you to invest a couple of minutes to read this idea and then try what we cover in your own business. You will be delighted with the results.

Choose who you sell to:

 This can be amazingly effective way to improve your profits with very little effort.

 Choosing who you will sell to can be as simple as asking yourself the question:

 "Who are my best customers and what do they have in common"?

 Example:

 A large franchise company began looking at the characteristics of their most successful franchisees, and discovered (to their surprise), that a large number of them had short haircuts. 

 Further research revealed that the majority of these franchises (with short hair cuts) came from an armed services background like the air force or army.

The reason these franchisees were so successful was because they were used to following orders from their armed services background. 

So they tended to do everything they were told to do in their franchise manual and got excellent results when they did this. 

 The franchise company began to focus a lot more effort on getting people from the armed services into their franchise business and their sales went through the roof.

 Action Exercise:

 Who are your best customers and what things do they have in common?

 What can you do to sell more of your products and services to people who are more like your best customers?

 "There is always a better strategy than the one you have; you just haven't thought of it yet."

Sir Brian Pitman, former CEO of Lloyds.

Kind regards

Kirsten Hawke