The Business Buddy Work Less Make More Report #4

Each volume of this report will show you a simple idea or strategy you can use immediately to make more sales and profits in your business without working harder.

I invite you to invest a couple of minutes to read this idea and then try what we cover in your own business. You will be delighted with the results.

Do you use the 'wow' factor in your business?

If you pay attention to small details that make your customers think "Wow!" when they come into your place of business, they'll convince other people to become your customers too.

Here are three examples of the 'wow' factor in action:

1. One of the first things you notice if you go to Disneyland or Disney World is the incredible cleanliness of the place. There is no rubbish on the ground, and everything looks spotless.

People go home and tell their friends how different it is from other amusement parks they've visited and it makes their friends want to go there too.

2. Paddy Lunn is an incredibly successful Australian dentist.

When you visit Paddy's dental office, there is a shiny cappuccino machine in the waiting room for you to use. And you know which treatment room you will be in, because it has your name on it!

A sign on the door reads "This room prepared especially for John Smith."

Paddy's customers often comment on the "Wow!" experience and they pass the word on a lot of people they know as well.

3. Carl Sewell runs the largest and most successful Cadillac dealership in the United States.

He makes sure that the restrooms at his car dealership are immaculate. The wallpaper on his walls cost $250 a roll. His high-gloss floor tiles are washed every hour on the hour. Carl has positively differentiated his business from those of his competitors -- and his customers keep coming back.

Think about what you can do in your business to get your customers to go "Wow!"

I'll be in touch again soon with the next volume of 'The Work Less Make More Report'.

"Do what you do so well that people want to bring

their friends to see you do it again" Walt Disney