Referral Systems Can Help

Have you considered establishing a referral system that will encourage your customers to refer their friends and associates to your business? 

This could include:

•   Developing a database for prospects and customers

•   Using the pareto principal to list your customers and their purchases so that you know the top 20% of your customers

•  Thinking about the extra products and services that you can sell to them

• Making sure you communicate to your customers and tell them about the products and services that you have developed

Appropriately training, motivating and rewarding staff so they won’t let you down.  It’s important that a business be able to produce excellent service in accordance with its system on EVERY occasion that contact is made with a customer, not just occasionally

 www.business-advice.co.nz                          39