By Kirsten Hawke
Welcome to our new Work Less Make More Report.
Each volume of this report will show you a simple idea or
strategy you can use immediately to make more sales and profits in your
business without working harder.
I invite you to invest a couple of minutes to read this
idea and then try what we cover in your own business. You will be
delighted with the results.
How to get great referral and repeat sales in less than seven minutes a day:
Most business owners know that repeat and referral sales from existing clients are good business.
Repeat and referral sales take less time and are often more profitable than normal sales.
So how do you generate more repeat and referral sales without a lot of effort?
One very simple strategy is to make two phone calls each work day to existing clients.
Each phone call should take you no more than 3-4 minutes. Keep them short and simple.
Say something like: "Hello John it's Mike here from ABC
business. I just thought I would give you a quick call and say thanks
for being a customer. How are things going for you?"
Your client then has the opportunity to answer your question.
And here's the interesting thing...
Just by phoning several of your existing customers and
saying hello some will say something like this. "I'm glad you called
today Mike; because I have a friend who is thinking about buying XYZ and
I actually think they should probably talk to you." Bingo you have a
referral to talk to.
Or they might say something like; "I'm glad you called
because I was just thinking about buying more XYZ a few days ago". Now
you have a repeat sale possibility.
Not every client you phone will give you a sale or referral
when you call them. However if you phone two clients each work day
that's 10 clients a week or 40 clients in a month you have now spoken
to. And some of these people will often volunteer either referral or
repeat sales.
The key is to invest seven minutes a day and make those
phone calls. Maybe you do something as simple as phone one client in
the morning and one client in the afternoon. Don't ask them if they want
to buy; just thank them for being a client and ask how things are going
for them.
Seven minutes a day is not much time to invest to get some good repeat and referral sales happening.
I'll be in touch again soon with the next volume of 'The Work Less Make More Report'.
"Paying attention to simple little things that most men
neglect makes a few men rich" Henry Ford
Kirsten Hawke
Director
Astill Hawke & Associates Limited
Chartered Accountants
P O Box 58 359
Botany, Manukau 2163
Ph (09) 985 9791
Fax (09) 985 9792
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