A powerful way to grow your own business is by helping to grow your customers’ businesses. Communicate with them regularly to help solve their problems and they will reward you with repeat business.
Communicate to:
§ Listen – find out everything about your customer so you know how your business can help solve their problems: hold face-to-face meetings; talk regularly on the phone.
§ Inform – tell your customers what you can do for them to help make their life easier: email, text or write to them to tell them what’s new or what’s coming up; produce regular newsletters.
§ Promote – raise your profile and look professional: brand your business; produce brochures; corporate profiles; websites; set up excellent systems; write articles and news stories.
§ Celebrate – have fun with your customers and celebrate events: send Christmas cards and/or gifts; congratulatory notes; welcome cards.
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