Location matters a great deal for most businesses.
Retail businesses need to be highly visible to passers-by, supermarkets need to be centrally located and have huge amounts of car parking, and wholesalers may need factory space or be close to suppliers.
On the other hand, your business might operate solely through the e-commerce capabilities of your website, perhaps to sell books or specialised equipment. In this case, the location of your business could be in the tin shed at the back of your garden – as long as you have an internet connection out there!
Computer technology is certainly changing the way many of us do business these days and location is mattering less and less.
Thankfully though, some of us still want to do business face-to-face. And as Malcolm Gladwell says in his book The Tipping Point (see quote previous page), traditional forms of social communication are critical despite the rapid changes in communications technology.
So if you want to put down some roots in an actual ‘location’, your choice depends on where your customers are likely to be and, if you are manufacturing a product, where your suppliers are. After those two factors it depends on how much you want to spend.
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